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Bed Bath & Beyond Investing in Loyalty and Merchandising Efforts

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As part of the company’s commitment to digital capabilities, Bed Bath & Beyond has launched a new rewards program that will allow consumers to redeem points across all three retail banners on every purchase. Tracking and redemption capabilities, as well as birthday rewards and promotions, will be available across the three brands’ websites and mobile apps. 

Bed Bath & Beyond expects to add early access to new products, sales events, exclusive events, and expert reviews as well. 

[Read more: 10 Hottest Retail Loyalty Plans in 2022]

The new “Welcome Rewards” follows a traditional, tiered approach — but only the first tier is free to join. With the introductory benefits, consumers earn 10 points for every dollar they spend, and if they sign up by July 31, they automatically accrue 5,000 free points. Additionally, benefits include free standard shipping for all online purchases within the first seven days (no minimum purchase), and free standard shipping for orders $39 and more thereafter. 

The second tier, “Welcome Rewards+,” is available with a $29 annual fee, but benefits are increased: 

  • 15% off total purchases
  • An extra 5% off by receiving 50 points for every $1 spent (5,000 points = $5 reward)
  • 10,000 free points by signing up through July 31, 2022 
  • Free standard shipping for all online purchases
  • 4 times per year free same day delivery (no minimum purchase) 

The last tier is attached to a “Welcome Rewards” credit card (no annual fee). By signing up, consumers receive a free year of “Welcome Rewards+” benefits as well as an extra 10% off by receiving 100 points for every $1 spent at Bed Bath & Beyond, buybuy BABY, or Harmon.

“Our new “Welcome Rewards” program allows our customers to get even greater value, benefits and perks whenever and wherever they shop with us,” said Rafeh Masood, EVP and chief customer officer at Bed Bath & Beyond Inc. “More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners. Now, they can do just that, and without any exclusions on earning points, customers can also quickly gain rewards that will make shopping for everything from special occasions to everyday essentials even more affordable.”

A New Way to Pay, a Familiar Benefit to Stay



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