The brand partnered with virtual reality tech developer Emperia to design an experience that adds an innovative twist to shopping. Emperia says it created a SaaS platform that “enables creative control for retailers and brands to update merchandise and change store decor so that maintaining a virtual space becomes seamless and completely aligned with retailers’ physical store operations.”
“We are honored that Bloomingdale’s chose to partner with Emperia during a time where the company is marking its 150 year celebration, highlighting its historic achievements and contributions to the fashion world through their unique retail approach,” said Olga Dogadkina, co-founder and CEO of Emperia. “highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly- engaging, memorable online shopping experience.”
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