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Creating and Strengthening Customer Relationships Through Unified Commerce

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Today’s customers interact with brands across multiple touchpoints. They expect a seamless and personalized experience regardless of where they choose to shop — in-store, online, or mobile. Customer journeys are increasingly non-linear, and the ability to drive value and convenience across paths to purchase has become a strong differentiator.

Read on for exclusive RIS research that benchmarks the current state of unified commerce platforms across the industry, and pinpoints where your peers are investing to create meaningful connections with customers.



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