It’s no secret that retail experiences have drastically shifted amid the pandemic. Retail trade fair EuroShop will be gathering the industry’s leaders and tech experts to discuss emerging trends and innovative solutions at the Düsseldorf Exhibition Centre from February 26 to March 2.
EuroShop will be showcasing the transition from “places-to-shop” to “places to be.” No longer is shopping an individual experience; it has developed into an experience. From culinary spotlights to readings to metaverse integrations, the event will be highlighting these trends, showcasing retail brands and tech solutions across several categories: store design/visual merchandising, lighting, food service equipment, energy management, retail technology, retail marketing, and more.
“Offline retail was hit hard by the COVID crisis. Now it’s time to act,” said Elke Moebius, director of EuroShop in a statement. “Many companies have used the lockdown months to rethink and redesign their sales areas and are investing in comprehensive remodeling projects. Here, EuroShop comes at precisely the right time.”
On the Schedule
Seven EuroShop Stages: Featuring key speakers addressing the latest developments, innovative trends, and best practices in the retail space: store design stage, retail designers’ stage, retail technology stage, connected retail stage, start-up stage, retail marketing stage, and expo and event stage.
Special Areas: Free spaces where specialists, start-ups, and more can discuss ideas, visions, and innovative products. These include the Designers’ Village, the Start-up hub, POPAI Shop Global Village, and IFES Global Village as well as the Italian Lighting Lounge.
Special Premieres: “Food Innovation,” an international networking platform within a village-style environment where food solutions suppliers can exchange conversations with food retailers and food service providers; the “Future Urban Lab” showcasing what tomorrow’s cities might look like; “Room4Senses,” an experience that focuses on sensual perception; the “Retail ball Game,” where Düsseldorf University (HSD) invites attendees to take a deep breath, reflect, and discover ideas.
Industry Recognition: EuroShop will be distributing several awards including the EuroShop Retail Design Awards, presented for outstanding store concepts and store designs; the Retail Technology Awards Europe for excellent IT; and the science award of EHI for excellent scientific work in the retail sector. Also, the Shop!/ POPAI D-A-CH Awards, the IFES Development & Innovation Award, and the Exhibitor Magazine EuroShop Awards.