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First Look: Wilson Sporting Goods Serves the Upper East Side

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The two-floor, more than 8,000-square-foot store will feature a multi-use court on the lower level where visitors can test out the brand’s latest equipment apparel and accessories.

“New York continues to be a priority market for Wilson as we expand our retail footprint,” says Gordon Devin, president & general manager, Wilson Brand. “From permanent retail locations to pop-ups, we will celebrate athletes of all levels and offer them the best of Wilson, ranging from premium products to curated experiences.”

The Upper East Side store, located at 1517 3rd Avenue, will feature Wilson’s first-ever “Equipment Room,” where shoppers can rent select product to playtest before purchasing. Customers will be able to leverage this unique program for sporting goods needs across baseball, softball, tennis, pickleball, basketball, football, volleyball and more. Rental fees range from $5-$10 per day based on product, and all rental fees will be taken off the final price if purchased.

The new store will offer a curated assortment of best-in-class equipment across a variety of sport categories including the official basketballs of the NBA and WNBA, the Duke – the official ball of the NFL, A2000 gloves, leading tennis rackets like the Pro Staff and Clash, D9 Irons and more. The store will also house Wilson’s athletic-lifestyle sportswear collection, available for both men and women. In-store services such as a full-time racket stringing maestro, ball glove personalization, club fittings and a golf simulator will also be available.

To further expand their New York presence, Wilson will be opening a third NYC store in Columbus Circle next month, as well as pop-ups in key locations throughout the summer. Additionally, Wilson will debut their annual pop-up at the US Open, where Wilson has been the official ball and racket stringer for over 40 years.




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