Home Automotive “Holy Grail” Musgo Gasoline Sign Being Auctioned Off

“Holy Grail” Musgo Gasoline Sign Being Auctioned Off

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Presented by Richmond Auctions.

Richmond Auctions is extremely proud to bring this NOS, Best Known Example, Holy Grail, Musgo Gasoline sign to market as part of our upcoming 2-day auction, August 26th & 27th, 2022.

This 48” Double-Sided Porcelain Musgo Gasoline sign is NOS (New Old Stock). It was found in an attic in Michigan and it’s truly fresh to market – it has never been seen by the public eye before now.

1922 2

By far, it’s the Best Known Example of this sign and is the highest graded Musgo known to exist. We don’t believe a better example will ever be offered up for auction again. NO touchups, restoration or enhancements exist. This sign is truly new old stock, with day one color and gloss.

“No clear records have been found on the origination or the demise of the Musgo company.” However, “we know the company was in business in 1929 because all Musgo globes have the date 1929 stamped on them. The company was located in Muskegon, Michigan and it is believed that they were only in business for six months to two years.

“Although the reason the Musgo went out of business is still unknown, some people feel that based on the time period and the approaching “Great Depression,” they simply went bankrupt. This would help explain why the remaining stock remained on the shelves of the warehouse to be used at the new warehouse owner’s discretion. Others feel that Musgo went the way of so many small gas companies and was bought out by a larger one or they went to a national brand.

“Collectors should also note that the only size sign that Musgo produced was the 48” porcelain sign… Any other size of Musgo sign… is a reproduction.” -The Fine Art of Collecting & Displaying Petroliana, Vol. 1 by Daniel K. Matthews

Day One of our premier auction on Friday, August 26th features The Dave Anton Collection which brings a fascinating collection of the rarest and most desired John Deere signage and memorabilia to market. Richmond Auctions is proud to present this incredible sale featuring Dave’s collection plus additional lots of tractor, farming and agriculture advertising, signs and memorabilia on Day 1. This high-end auction includes porcelain, tin, smaltz, neon and lighted signs, merchandising displays and other related agriculture advertising pieces. All items have been certified and guaranteed authentic by The Authentication Company (TAC).

Day Two will consist of Richmond Auctions Fall 2022 Showcase featuring 300 World Class, investment-grade pieces. This high-end advertising auction includes automobilia, petroliana, and dealership-related items including porcelain signs, neon signs, gas globes, oil cans and merchandising displays. All items have been certified and guaranteed authentic by The Authentication Company (TAC).

Richmond Auctions is your one stop shop for Original investment-grade advertising pieces. We use a third-party authentication company to authenticate and grade each of our items, so that you can buy with confidence knowing exactly what you are bidding on. We also keep millions of dollars in inventory at any given time, allowing collectors an opportunity to curate a collection overnight. Please visit www.richmondauctions.com for more info and to register for our upcoming August 26-27 auction, visit bid.richmondauctions.com




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