Lamborghini hits the road to continue its NFT journey.
This year Lamborghini introduced its first NFT projects to the world, and after its success of those, the brand continues, collaborating with NFT PRO and INVNT.ATOM on its next NFT campaign, called “The Epic Road Trip.” Every month for eight months until March 2023, NFTs will be made available to collect detailing the journey of this road trip. The collection has 4 NFTs which will be released each month for 4 days in a row, which will then be available to purchase for 24 hours. The fourth NFT will only have 63 examples released, which is a favorite number for Lamborghini’s limited editions as it pays homage to the brand’s founding year, 1963.
The story of the NFTs star Lamborghini’s cars as the protagonists, and the titular road trip starts on the Moon. After that, it crosses space and comes down to Earth, where it continues through iconic locations throughout the world. Those who wish to complete a collection will be rewarded for doing so, as at the end of the campaign, everyone who purchases all the monthly NFTs, whether that is the three regular NFTs or the three regular NFTs and the limited editions, will receive a special NFT. In addition, Lamborghini has other surprises in store, like digital artwork by Lamborghini Centro Stile for the campaign for those who purchase two complete monthly collections. For those who purchase the complete first four months of NFTs, Lamborghini will extend the opportunity for buyers to tour its Sant’Agata Bolognese headquarters. The first series of NFTs will be released starting on August 8 on nft.lamborghini.com.