UK Lotus Owners can receive their new car factory fresh.
The experience of buying a performance car is always thrilling, but manufacturers have been sure to add special touches to the moment of delivery to make it something that is truly unforgettable. Lotus offers an extra special delivery experience to customers who purchase their cars in the brand’s home country of the United Kingdom, offering something called Factory Collection as an option to any customer purchasing a new Lotus Emira sports car through Lotus Drive, the brand’s new car purchasing e-commerce platform.
In the online checkout process, customers who select Factory Collection, like Shaan Kodituwakku, the first customer to do this and the new owner of a Hethel Yellow Lotus Emira V6 First Edition, are invited to Lotus’s Hethel factory, where they are given a tour of the new Chapman Production Center where the Emira is made, with an unmatched factory floor experience. After the tour, the customer gets to see their new car and is given a comprehensive demonstration of the car’s features, and a framed photo to remember the moment. With new features like Lotus Drive and Factory Collection, the Lotus brand is rapidly growing and changing, and the ownership experience of one of Lotus’s incredible cars is better than ever before.