Nordstrom is beefing up its marketing and private label efforts, naming two new senior executives to the leadership team. Deniz Anders was promoted to senior vice president and chief marketing officer, and Nina Barjesteh, previously a senior executive at DICK’s Sporting Goods, is joining the company as president, Nordstrom Product Group.
Anders will be overseeing the company’s marketing efforts, including brand programs, digital marketing, creative strategy, and corporate affairs.
Anders most recently served as the company’s vice president of marketing, and has been with Nordstrom for 22 years. Anders will be stepping into the role previously held by Scott Meden, who will be retiring.
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“Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints” said Ken Worzel, chief customer officer. “Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers.”
Barjesteh previously worked for DICKS’s Sporting Goods as the company’s senior vice president of product development and design, overseeing the strategy, management, and execution of its product development organization. Barjesteh also spent time as Rue 21’s chief merchant, and held various roles including vice president general merchandise manager women’s apparel, vice president merchandise manager kids, and vice president apparel and accessories branding at Target Corporation.
“Nina’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value,” said Pete Nordstrom, president and chief brand officer. “We’re excited to see how she will build on the 50-year legacy of Nordstrom’s private label brands with her own fresh perspective.”