Home Shopping Pacsun Joins ComplexLand Metaverse Event, Marries Virtual and Physical Shopping

Pacsun Joins ComplexLand Metaverse Event, Marries Virtual and Physical Shopping

2 min read
Comments Off on Pacsun Joins ComplexLand Metaverse Event, Marries Virtual and Physical Shopping
0
41


In February, the company unveiled three Pac Mall Rats, representing Los Angeles Pacsun retail locations in Santa Monica, Brea, and DTLA. However, PacSun expects to eventually release 300 unique Pac Mall Rats that correspond with all of Pacsun mall and stand-alone retail locations.

Read more: Pacsun Dives Deeper Into Metaverse With Pac Mall Rats NFTs]

Pacsun has made several advances within the virtual realm in the past year, launching a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, and securing its first plot of land in The Sandbox, a game in the metaverse. 

“We’re really excited about our partnership with Pacsun. This collaboration continues to broaden the reach of esports and pro-gaming and its connection to youth culture,” said Cloud9 VP of merchandising and licensing, Adrian Gale. 

The company added that the collaboration will include exclusive merchandise available to purchase early only by ComplexLand attendees before products hit Pacsun.com or retail locations in early June. 

Several other retailers have jumped on the metaverse bandwagon, with companies like Nike and Forever 21 also leaning on partnerships with Roblox to enter the space. Other companies are investing in leadership with expertise in turning metaverse experiences into profit centers. 

[Read more: Crate & Barrel Adds Metaverse VP, Dollar Tree Hires Supply Chain Chief]

Retailers and CG brands are looking to elevate experiential shopping, creating an immersive experience that blends the virtual and physical worlds to keep today’s consumers engaged and interested.

Load More Related Articles
Load More By 
Load More In Shopping
Comments are closed.

Check Also

year JGB yield falls, longer-term notes keep rising

Article content TOKYO — The Japanese government bond market moved in mixed directions on W…