Home Automotive Rolls Royce Opens Its First Private Office For Bespoke Commissions Outside The UK In Dubai

Rolls Royce Opens Its First Private Office For Bespoke Commissions Outside The UK In Dubai

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A new Private Office in Dubai brings the Goodwood Rolls-Royce experience to the UAE.

The first of many facilities that will bring the luxury experience of Rolls-Royce’s Goodwood, England home has opened, and it is the Rolls-Royce Private Office in Dubai. Planning to expand to the luxury capitals of the world, Rolls-Royce chose to start this new endeavor at one of the world’s most famous in the UAE, and in the new facility, customers will be able to consult with Rolls-Royce experts to guide them through the process of creating their dream Rolls-Royce, bringing a taste of the Goodwood experience to a more convenient location.

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Being the first Rolls-Royce Private Office outside the UK, it is also the first time a Bespoke Lead Designer and Bespoke Client Experience Manager have been appointed outside Goodwood, where they will be able to create unique and captivating Rolls-Royce cars and incredible luxury experiences. Michelle Lusby, the Dubai Private Office’s Bespoke Lead Designer, worked on the 1-of-1 Phantom Serenity, and with this experience, the Private Office in Dubai plans to transcend the traditional dealership experience by using conversations and a deep understanding of each client to curate color palettes and moods for Rolls-Royces that are more personal than ever, complete with a Bespoke Build Book that documents the process.


Source: Rolls-Royce




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