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Walmart Jumps Into Immersive Experiences With Metaverse Project

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Visitors will be able to explore several toy worlds where they can earn coins for virtual goods or complete challenges to build a personal trophy case. 

This world includes:

  • Games: Five games with experiences tied to products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies. and Razor Scooters.
  • Rewards: Participants can collect virtual toys to earn coins redeemable for their avatar merch. A Walmart blimp regularly drops toys throughout the experience.
  • Adventures: Universe of Play will feature e-mobility items like hoverboards, which an avatar can use to travel through the universe faster. A Sharper Image drone will also help them travel the toy world.

Consumers can access the Walmart Land experience on Roblox.com and Walmart’s Universe of Play on PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift, and HTC Vive.

”We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”



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